Business
Just Cakes didn’t start with a business plan, it started with love.
When my son Elliott was born with a severe egg and nut allergy, our world quietly shifted. Like many parents, I suddenly found myself learning a whole new language - labels, cross‑contamination, risk, trust. Celebrations needed planning, food needed careful thought, and cake (of all things) became something to navigate rather than simply enjoy. But through all of it, one thing was clear: Elliott deserved the same joy, excitement, and normality as every other child.
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